Meet Cameron

Hey, thanks for checking out my portfolio!

From the nuts and bolts of creative design to digital project management, I’m a passionate and versatile digital marketing and communications specialist.¬†

I have proven experience in video production, social media management, copywriting, website management and development, SEO, analytics, graphic design, newsletter production and much more.

All of that sounds pretty serious, but I do try to do it all with a smile on my face, and a bit of humour. I’m driven, creative and ambitious, but I’m also easy going and have a genuine love for connecting with people.

Feel free to check out some examples of my work below, thanks!
Cameron ūüôā

Motion design & interview videos

After supporting a large-scale public health campaign ‘The Big Health and Wellbeing Conversation’ I created a post campaign walkthrough animation that discusses the process, and the findings.

For this video, I worked with service experts to create a script that outlines how the service can help victims of Domestic Abuse. The illustration and animation work was done by myself.

This is an explainer video I created at the end of last year to showcase some of my abilities using a real world case study outside of my day job. 

Here, I put together a short animated video that highlighted all services that were still available to victims during the pandemic, for social media.

This video was created to promote and highlight the features of a new online support service for victims of crime.  

Large Digital Communications Projects

London Victim and Witness Service - Website re-design and relaunch

The London Victim and Witness Service website had a whole host of issues. Issues that were indicative of a project that hadn’t been fully realised before being carried out. So, my task was to work with a digital agency to rethink the website’s purpose, rethink the user experience and fix a wide array of technical issues.

The process included:
– Preliminary research and objectives setting
– Site mapping and content planning (paying attention to mobile view)
– Freelance copywriter procurement
– Case worker workshops – identifying user needs
– Subject matter expert input meetings
– Beta build
РUser testing 
– Presentation to stakeholders
– Launch communications plan developed
– Minimum Viable Product complete
– Official live website relaunch
– Post launch research
 
 

Alongside the re-design and the relaunch of the website, an element called ‘the directory of services’ was also being developed for the site. Victims of crime are often overwhelmed by the array of victim services that exist, so this logic based tool served to house all of those services, ask for a persons details, and filter the results that are relevant to them.

  • The directory of services was born of research that suggested victims of crime find the criminal just system and support services overwhelming and confusing
  • It was designed to be extremely easy to use, by asking simple questions about the type of crime, demographics and location
  • Post research analysis showed that victims found the tool very useful, and often found niche services close to home that they may not have found so quickly/easily.

Think Which Service? - Campaign + podcast development

‘Think Which Service?’ was a large scale public-health campaign aimed at changing the behaviour of the general public, developed with the help of a creative digital agency. A&E services within the country struggle, so the ultimately the campaign’s focus was to raise awareness of all of the other services available that could help, to reduce pressure. As a part of the campaign, we worked on a Podcast series, hosted by Dr Ranj Singh.

My role in podcast development: 

  • Brainstorming of topics, potential hosts, potential guests, branding
  • Script development
  • Social media promotional strategy
  • Post campaign analysis
  • Collaboration with organisational partners (creating supporting toolkits)
  • Additional asset designs to extend agency work
 
Post campaign analysis showed a shift in public behaviour with less pressure on A&E. The campaign was so successful within the county, that neighbouring NHS organisations in different counties decided to pick up the campaign. ‘Think Which Service’ is set re-run it with a new podcast series on the way.

Intranet development project

When I joined the NHS, they had only just re-launched their website and a brand new Intranet that covered a whole host of partners. Something known as the ‘Integrated Care System’ was formed, and as such, the Intranet’s objectives were:

  • to become a shared, private space, accessible by all¬†¬†
  • to encourage collaboration between organisations
  • to serve not only as a collaborative Intranet, but as NHS Shropshire, Telford and Wrekin’s Intranet (other organisations have their own intranet, the NHS did not).

To begin with, it was a little bit difficult to get started as unfortunately, details of processes, decisions and objectives were not left behind by my predecessor. So, I decided to create a development strategy with two phases:

  • Medium term plan: Develop the NHS staff area, populate with useful content, encourage and nurture use, and hopefully turn them into advocates. The thinking was, lets be successful in making a useful space for our own staff, before thinking about the wider system.
  • Long term plan: Once the medium term plan is complete, shift the focus to improving system collaboration. This would involve approaching partners, asking them how we can be collaboration easier?¬†
 
We’ve just completed the medium term plan, and have seen some fabulous usage increase results, showing a jump in usage, and steady incline:
 

The Big Conversation - Campaign

As part of a wider transformational Joint Forward Plan (the Integrated Care System’s transformational strategy) the NHS was required to carry out a public engagement campaign.

The Big Health and Wellbeing Conversation was designed to invite the public to tell us about their experiences of health services, to inform service development going forward. 

My role in the campaign:

  • Digital communication strategy
  • Social media graphics and copy designs
  • Design of physical marketing collateral
  • Website event sign ups
  • Attending listening events and running table talks
  • Live tweeting from events and photography
  • Post campaign explainer animation¬†

Communication planning

Diabetes Transformation programme

As a part of my role as Senior Digital Communications Officer at the NHS, I supported the Diabetes Transformation programme – a programme seeking to improve diabetes health services across the county. My role involved insuring that updates from the transformation programme were effectively relayed to the public including:

 
The programme is a part of one of the four focuses of NHS Shropshire, Telford and Wrekin Рparticularly as a recent Diabetes UK report found the county to be one of the worst performing in terms of diabetes healthcare. 
 
As diabetes is largely a preventative disease, the communication plans strategy centred around education to the wider public. Alongside that, work was done to advertise services across the county in collaboration with the commissioned health service communications team.

YouTube channel management - SuperNovaStudios

What started out as a hobby with international friends, turned into a popular Youtube channel boasting 160,000+ subscribers, and over 100,000,000 (one hundred million) channel views.

As a teen, I stumbled across an editing online editing community that I found fascinating and enjoyable. There, I learned how to use video editing software such as Sony Vegas Pro, and eventually Adobe After Effects. The community had several groups that editors would audition for, as well as editing competitions. Ultimately, I decided to start my own group of editors to edit songs that we liked, with two friends I had made within the community (from Germany and France).

Together, we build a studio that has 70+ members where we:

  • Put project briefs together including themes, colours, fonts, types of media, emotion etc
  • The projects would split into 25-30 parts and sent out to the group for them to choose their favorite part
  • Parts were then assigned, and a deadline imposed as well as a ‘post’ day
  • Whilst projects were running, we’d check in on participants, ask to review their work so far (to make sure they met the brief)
  • We’d also check in with members to make sure they are able to make their parts in time and whether or not they need to drop out
  • Over the years we’ve seen some of our videos go viral (as can be seen below) with our highest performing video generating the following stats:
  • 16 Million video views
  • 133k likes
  • 2,881 comments
 

Not all the videos are as successful, but we do have 24 videos that have over 1 million views.

As the popularity of the channel grew, we decided to create social media channels and post some of our work there, in hopes to spread our work even further:

  • Instagram – 9200 followers
  • Facebook – 5300 likes
  • Twitter – 440 followers